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Marketing Content Examples For B2B Businesses

The most effective marketing content is emotionally charged. It gives new concepts and ideas to help people tackle issues.

The best marketing content is entertaining whether it's a captivating video or a precise white paper. It adds value to its readers and satisfies its branding objectives. Learn from these eight branded examples of content that are done right:.

Blog Posts

Blog posts are an effective way for businesses to share their thoughts, insights and stories. They can be educational or cover any topic. They can include audio, video, polls or images to make the content more interesting. This improves on-page SEO (search engine optimization).

Writing blog posts of high-quality starts with conducting market research in order to find and confirm some key pieces of information about your audience. Once you know your target audience and their preferences, you can start brainstorming and writing.

Some common types of blog posts include how-to posts, listicles infographics, curated collections and more. Making these kinds of blog posts ensures that your site is full of variety and delivers the value that your visitors expect to discover when they visit.

A blog post that explains how to do something, for example, can teach your audience new skills and help them solve a problem. This makes it an important piece of content for marketing content planner that keeps your audience interested. A curate collection is a specific type of listicle blog post that provides numerous actual examples to prove the point. This kind of blog post could also be employed as a marketing tool to increase brand recognition and credibility.

Case Studies

Case studies might not be as exciting as a viral post, but they are still one of the most powerful marketing pieces you can create. They are great for showcasing your expertise and generating trust among potential customers. A good case study is designed to help your audience solve the problem by demonstrating the way your product or service helped a customer resolve a similar issue.

Use infographics and videos to make your case study more engaging. Be cautious not to transform your case studies into adverts as this will reduce the credibility of your business. Make sure you create an educational resource that can empower and inspire your readers.

You can also make use of case studies to showcase testimonials from clients and user-generated content. This increases trust and makes your site more credible. UGC is especially efficient when it's backed up by data.

White Papers

White papers unlike feature articles and blogs, generally longer and provide more information and research. B2B brands use them to demonstrate thought leadership or provide a unique perspective to help readers make purchase decisions, gain knowledge about their industry, or solve problems for their business.

Due to their high quality of in-depth content They are a fantastic method of establishing trust with casual readers and positioning businesses as an authoritative source of information. They can also help prospective customers navigate through the sales funnel.

White papers come in a variety of forms however they are most effective when tailored to specific audience. Everything from the tone to distribution strategy should be crafted towards your ideal reader.

White papers are frequently used to share research findings. However, it's easy to let them drift out of the field of practical application into the realm of theory. To avoid this, backgrounders and problem-solution white papers must include some form of success story to keep readers engaged. Additionally interactive designs are becoming popular in white papers. They let readers filter charts and tables to focus on the information they are looking for which makes it easier for marketing content examples them to digest the high-level content and traverse the sales funnel.

Videos

Videos are an excellent way to engage your audience. They're also a great tool for marketing in a lively and interactive way. They're great to grab the attention of your audience and also presenting complex concepts with ease.

The most popular video types are instructional videos, demonstrations and tutorials. These videos are meant to inform your customers about your products and enhance their loyalty.

These videos are an excellent way to highlight your expertise in your field and can be utilized on social media, as blog posts, or as part of a sales pitch. These videos can be an excellent way to engage with your customers. Particularly, if they're relevant and are connected to current events or cultural movements.

You can use testimonials to build confidence in your brand and entice new customers. You can ask your current customers to record their experience with your brand or go on Reddit and host an AMA (Ask Me Anything) session. You can also create screen share videos and how-to videos focused on specific issues. For example, if you have an e-commerce service that assists small to medium-sized businesses manage their online store, name your video "How to Create a Shopify Store". This will help it rank in search engines.

Testimonials

Testimonials are another type of social proof that helps people trust the credibility of a brand. They can be used in video or text format, and are an excellent way to increase sales and boost the image of a business online.

Testimonial marketing content is effective because it is focused on the particular requirements of each client and how the company's product or service addressed those problems. It also helps establish credibility for the business since it shows that other people have already tried the product and found it useful.

If you decide to use testimonials, ensure that they include the name, company, and the title of the person. This will boost their credibility. Make the testimonials as personal as you can by adding an image of the person who wrote them. This will also help in creating an emotional bond between customer and brand.

You can include testimonials on other pages on your website. Some companies have a separate page for testimonials, but you are able to also add them to other pages. For instance, if a testimonial mentions the product in question, you can display it on the relevant product or checkout page. This will prevent the testimonials section from getting less frequently visited than other pages, but still providing the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages can increase the amount of engagement visitors have. This type of content can help you to convert visitors to leads. Interactive pages are more enjoyable than static pages with the standard sign-up form and marketing content.

In this interactive landing page for Mooala dairy-free milk, the company employs a playful approach to communicate the benefits of its product while keeping the customer entertained. The landing page also has an easy form with several options for registering, which shortens the process of conversion even more.

Another example of a landing page that is interactive is this one by TransferWise which is a money transfer service. The first screen provides real-life success stories and social proof to convince prospective customers that the service is worthwhile and then lets them fill out a short form to learn more about how the product operates.

A landing page is an effective option for B2B marketers to build an email list. In exchange for contact details, you can provide an eBook or a webinar, free trials or other content that will entice your audience to sign up.

Headache Trackers

At the consideration stage in the consideration phase, which is when a customer has identified their problem and is looking for solutions, content should educate users about headache triggers and treatments. Examples include infographics that provide information about the top causes of headaches, or white papers that share proprietary research on the science behind headache cures. White papers typically require users to supply their email address to gain access. This helps build credibility and trust for the brand with prospective customers. Headache trackers, applications that help users track things like their food intake and stress levels, could also be helpful in the process of evaluating, Minen says. But, users should be careful about making conclusions based on information from the tracking, she says. It could not be a real reflection of the triggers that cause headaches.