Guide To Marketing Content Planner: The Intermediate Guide Towards Marketing Content Planner

The Importance of a Marketing Content Planner

Content planners develop a strategy for the creation of content, publication, and distribution. They also need to monitor and evaluate the effectiveness of a plan.

This kind of content teaches the audience about the company's products and services. It also assists the audience to resolve issues and meet their requirements.

A marketing content planner may be a spreadsheet or a third-party tool. The difference is how you make use of it.

1. Identify Your Goals

Benjamin Franklin's famous quote "If you don't prepare, you're planning for failure" is true. The structure, efficiency of workflow and clear communication are essential to transform a visionary strategy into an efficient content marketing engine.

The process of identifying your goals is among the most crucial steps in this process. Start with the most basic business goals or use the SMART framework to make them more specific and achievable. It's also a good time to review your existing content goals to ensure they're in alignment with your current strategy.

Having a clear understanding of your goals will also aid in monitoring how each piece of content performs. This will allow you to identify which elements are working and which needs improvement which will allow you to make necessary adjustments and improve the overall performance. This will help you meet your overall objectives, and provide high-quality content to your customers.

2. Identify Your Audience

It is essential to know who your target audience is in order to create content that is relevant, interesting and efficient. This can be done through conducting research to discover the traits of your ideal customer personas. This can be done through surveys, data analysis and other methods of gathering details about your customers.

Based on the results of this research and the results of this research, you can determine the kinds of content that are most effective for your company. This can include everything from blog posts to social media posts, podcasts, and webinars. Once you've decided on the format that will be most efficient, you can start drafting your content plan.

A tool for planning content can assist you in tracking your marketing goals and ensure that the right people are working on the appropriate projects. It can also improve productivity by helping teams focus on the most important things and avoiding distractions. It's simple to start with a free Content Analysis Report from CopyPress today.

3. Identify Your Ideal Platforms

It's crucial to adapt your content to the platform you prefer. Instagram users prefer visually appealing visuals, whereas TikTok users love trendy short-form videos. You can discover your target audience's preferred platforms through conducting market research.

A well-designed marketing content planner will take into account all the steps required to transform your ideas into an actual asset. It will provide you with an outline to reach your goals and ensure that everyone on your team is on the same page.

Content planning tools like Monday and Kapost can help you with this. They allow you to create tasks and assign them, work together, and track their progress through one dashboard. There are other more sophisticated tools, like Wrike, that provide drop-down menus, tables with actionable items such as a message board and an overall project timeline. Both come with a no-cost version, as well as more extensive subscriptions for teams that require more advanced capabilities.

4. Identify Your Content Types

Whether you're a solo influencer or an enterprise marketing team, a content planner helps you organize your ideas and ensures that everyone is on the same page. It's a great tool for managing content for projects with more time to lead for example, quarterly or annual campaigns.

A well-designed content plan will aid in identifying the kinds of content that must be created and how they should be executed. This includes determining the format your content should be presented in such as blog posts, infographics case studies, podcasts, or social media press releases. This should include a timeline of the date these pieces will be created and published.

It is also important to monitor the results of your objectives for content marketing, such as engagement and traffic. This will let you review your results and make changes. Ahrefs is a fantastic tool to help you identify what works and what is a content marketer doesn't. It can also provide insights on your competition's performance.

5. Determine the goals of your content

If you have clear objectives for your content that will help your team keep on track to meet their goals. If it's increasing traffic to SEO by updating blog articles or enhancing customer retention through organizing webinars, having clear goals will help you reach your goals in marketing content.

A good content planner will aid in defining your goals by laying out an organized workflow and allowing for collaboration. It can also incorporate tools like image-generation software prompts to convert text into images and social management software to streamline the process.

A marketing content planner will aid you in identifying your key performance indicators (KPIs) and other important elements. This will enable you to evaluate the effectiveness of your content and adjust in a way that will improve your marketing strategy. Bounce rate, website traffic, and social media shares are examples of measurable metrics. These metrics should all be tracked throughout the entire time of your content's existence, including production, publication, and distribution.

6. Identify Your Resources

A great content strategy is useless when you don't have the resources to execute it. When planning, ensure that you have enough budget to complete the tasks you have outlined. This can include team or salary payments, production costs as well as web space and marketing strategies.

Once you have a budget, you can start assigning the responsibility for each task. You might assign different members of your staff to do keyword research, copywriting, editing or design. Additionally, Sprout can be used to automate the process of scheduling content across different platforms.

Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages, as well as Google Business Profiles, all from one dashboard. The scheduling tools offered by Sprout include an image library to make it easier to manage managing assets and reduce time when creating posts.

7. Determine your Key Performance Indicators

If you're going to spend a lot of time creating content, it's important that your marketing efforts are rewarded. You can improve your results by analyzing and tracking the right key performance metrics.

For instance, a popular KPI for content marketers is the number of returning customers. This metric can be used to determine how well your content converts customers and to identify areas for improvement in future campaigns.

Additionally, it's crucial to decide on the type of content you'd like to create based on your goals and your target audience. This could include posts on social media, blog articles and infographics as well as videos. Once you've identified these different types of content, it's crucial to develop a strategy that includes the frequency and distribution methods for each. This will help you ensure that your content is being read by the appropriate people at the right times.

8. Find Your Methods for Tracking

A marketing content planner is a useful tool for any business looking to enhance their marketing strategies. It assists you in keeping track of your goals, audience, and resources while allowing to evaluate how effective your strategy has been over time.

A social media calendar will help you plan your content and ensure that it is released regularly. It also lets you prepare for occasions or holidays that could affect the engagement of your followers.

A keyword content plan is a great method of optimizing your SEO tactics. It can help you determine the best keywords for your content, which will improve your search engine ranking and visibility. It will also help you evaluate the effectiveness of your content strategy based on keywords over time.

9. Identify Your Measurements

Your marketing plan should allow you to identify which metrics are most important for each piece, regardless of whether you structure your content by themes or keywords. This will help you determine how effective your content has been so that you can continuously improve it. A cloud-based marketing content planner, marketing content planner like Optimizely CMP, can also make it easier to manage collaboration between team members and create reports that can be useful in making decisions about future content planning.