I imagine each village having a Hetman character which gives higher level quest for players to do, that are slightly harder than the quest given by ordinary people.
Then from there, every two or three villages have a head chief who could give players really hard quest, something like killing a Large Alpha Wolf killing local livestock, retrieving an ancient tribal weapon from a cave, and so on.
I have not played much of the game between work, get ready to move, and other things, but that is what I think will be cool.